Journal · Notes on the work
AI, case notes, and the work.
AI lessons, case breakdowns, technical notes, government funding guides — written from an SMB owner perspective.
Marketing & AI · 2026 · 06 · 03
Why Google can't find your company — 3 reasons business owners get
Customers search your name and find Facebook instead, industry keywords miss page 1, ChatGPT doesn't know you — three scenarios, t...
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Case Studies · 2026 · 05 · 31
How to pick a reliable IT vendor: 7 questions every owner should ask before signing
Pick the wrong IT vendor and you redo your site in six months — or lose your source code entirely. 7 questions filter out 80% of b...
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Case Studies · 2026 · 05 · 27
Why your WhatsApp leaks orders — 3 scenarios owners fall for
No reply at midnight, inconsistent staff quotes, answering the same question 100 times — how an AI agent plugs all three holes and...
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Case Studies · 2026 · 05 · 20
Why your business needs an app — a 12-month side-by-side
Same business, with vs without an app: repeat rate 30% vs 58%, $8K/month saved on print marketing, LTV from $680 to $1,420. An app...
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